THE PUBLICIOUS BLOG ...

The Mysteries and Myths of Book Marketing #1

Things to consider prior to your book marketing campaign.  You know, being in the fortunate position of working with hundreds of self-published authors as I do, arguably the most asked question is ‘How do I market my book?’ I wish there were an easy answer to this. It would certainly make our lives easier if there was a product or a magic bullet that could take care of this part of the publishing journey for us, but regardless of what BS systems you might see out there on the internet, there is no such thing! The only answer to this dilemma is education. At the end of the day, you as the self-published (or Indie) author needs to be in full control of your writing/publishing career. This will be the first month when we’ll begin discussing all aspects of the book marketing business from beginning to end. There are endless options out there but it’s important to find the right strategies and tactics for you. The best place for us to start is at the very b...
17 October 2022
Book Marketing For Self-Published Authors: The Essentials
You've put in the hours or, more realistically, weeks, months, or even years of creating your masterpiece. Writing, rewriting, editing, and rewriting some more, followed by layout, design, copyediting, proofing, and the countless small tasks involved in preparing your book for publication are finally behind you. Now your book is done, and the publication date lies ahead. You heave a sigh of relief and savour this triumph. Then it hits youI have to sell this thing! For some writers, finishing the book alone is enough. And it's true, writing a book is a laudable accomplishment on its own. Bask in that triumph! But, for most authors, the desire to be read is almost as fierce as the desire to write. Chances are you're hoping to reach audiences beyond just your friends and family. However, the quickest glance at any bookstore or online retailer shows a market absolutely saturated with self-published works. In recent years, the number of self-published books has exceeded on...
4 July 2019
Breaking Traditions: The Benefits of Using a Self-Publisher
Self-publishing has revolutionized the way we read, write, and shop for books. According to some estimates, over a million books were self-published in 2017 in the United States alone, a trend that continues at a breakneck rate. Trends in the Australian publishing market tend to follow those in the rest of the English-speaking world, meaning more and more authors in Australia are turning to online book publishing to get their words and ideas out into the world. And yet, despite these fundamental changes across the industry, the traditional model of publishing still endures. So, why are so many authors of all genres, backgrounds, and industries choosing to self-publish their books instead? There are many benefits to self-publishing your next project. Here are just a few. You're in control. Traditional publishers typically wield final say over every step of the publishing process and book creation: marketing, jacket design, editingeven the title. By the time the fin...
11 June 2019
SELF-PUBLISH TO SHARE YOUR CULTURE, HERITAGE AND STORY WITH GENERATIONS TO COME
For a great many years, the sharing of stories, mythology, fables and legends has helped to create and maintain the unique cultures all over the world.  Over time, these stories have been passed down from grandparents to parents to children, and this has always been an important way to preserve culture and heritage.  We can see very early evidence of this in rock paintings by indigenous people around the world. Effectively, fairy tales and nursery rhymes serve the same purpose. As time goes on, new stories and memories continue to be created. This is often true when a family leaves their country of origin and move elsewhere in the world. Their children are brought up as "locals" and can sadly lose the essence of the own culture and heritage. Whilst integrating into your new homeland and the local culture is important, it is just as important for your kids to have some kind of connection to their country of origin; be it by birth or family heritage. Man...
20 January 2017
 

Sign-up for our monthly newsletter and we’ll send you a free copy of our latest ebook, WHY SELF-PUBLISH?