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If you’re like me, you may have in the past tried purchasing an ad in one of the writers’ magazines, online book sites or through social media. If, also like me, you created the ad, paid your money and just submitted it, I’m betting you got very little, if nothing, as a return on your investment. After my first attempt I remember declaring paid advertising to be a total waste of money and vowing never to use it again. Sound familiar? Then I began to hear how successful Indie/self-published authors were at using paid advertising, firstly to build their brand, and then to achieve their main goal, selling books. So, let’s look at how paid advertising can work for you, and where to start. Building your brand We discussed in an earlier newsletter the importance of building your brand. Well paid advertising can be a great avenue for getting your message out there. Before we go any further it’s important to point out that paid advertising is exactly what i...

Last month we discussed how to set up and use your newsletter. If you missed it you can find a copy here: https://www.publicious.com.au/blog.html Here are the topics we’ve discussed so far: Preparation for your marketing campaign Mailing list Getting subscribers Finding your audience Welcoming new subscribers to your list and engaging with your audience Newsletter All these articles can also be found at the link above. So, if you’ve been following these topics that we’ve covered over the last few months, you should be ready for the next step. Social Media! Love it or hate it, social media is here to stay, but from the author’s point of view, it’s far more than just a platform to share your daily moans and groans. Here’s a list of the most popular platforms that we can use to our advantage: Facebook Twitter Instagram YouTube Tik Tok  LinkedIn In next month’s newsletter, we’ll be discussing in more depth the use o...

Over the last few months we’ve discussed the following topics: 1.     Preparation for your marketing campaign
2.     Mailing list
3.     Getting subscribers
4.     Finding your audience
5.     Welcoming new subscribers to your list and engaging with your audience Now it’s time to think about how you are going to stay connected with your audience. The easiest and possibly most effective way is by email; regular post-outs will work, but you might consider taking it one step further and publishing a monthly newsletter. When deciding what to include in your newsletter, ask yourself what it is that interests your subscribers. Why did they sign up to follow you? And what will keep them engaged? First of all, I’d recommend starting off your newsletter with a little light-hearted personal information about yourself, something that will interest your readers, what you&rsq...

In the previous blog we discussed how to attract subscribers to our mailing list by using incentives such as reader magnets. If you missed it you can find a copy here: https://www.publicious.com.au/blog.html Before we discuss how to find subscribers, let’s have a look at who these people who are willing to join your mailing list are. Although there will be a minority of those signing up who are doing it just for the freebies, the majority of your subscribers are there because they are interested in you, your writing, and what you have to share. These people are called your audience. Ideally, once they have read a couple of your books, they’ll become superfans but we’ll discuss this in a later edition. Regardless of what genre you write, you have an audience out there. In some cases, millions or even billions. Romance, thrillers, detective, and murder-mystery are the biggies and although these genres are extremely competitive this is actually a good thing because man...